One Love Asia is an initiative created by WebTVAsia as an extension of its ‘Celebrate Asia’ message which started in 2016 during its first WebTVAsia Awards event. Key countries from across Asia including Japan, Korea, Greater China, Thailand, Malaysia, Indonesia, Philippines, Singapore, India and Vietnam took part in the event to celebrate the achievements of new generations of Asian talents.
During the #stayhome and #withme movement this year, many artistes and celebrities have been actively creating content individually to show their appreciation to the front liners who are fighting to curb the spread of Covid-19 but we believe that their efforts can make a bigger impact on the world if we gather the audiences around Asia to one platform, hence the campaign - One Love Asia.
Together with Youtube as co-organiser, WebTVAsia’s One Love Asia Concert brings the biggest stars in Asia to help UNICEF raise funds to protect and support children and families in Asia affected by Covid-19. As our official streaming partner, YouTube will be supporting this campaign with a 'Donate Now' button for seamless donations, directly to UNICEF.
CONCERT KEY MESSAGE
Music is a universal language and it unites people. This concert will be presented through 4 key messages that revolves around tonight's show:–
MUSIC AS ONE
UNICEF works to promote children's rights in over 150 developing countries and works with governments, civil society organisations, business partners and local communities to improve children's lives. While the organization is present in 190 countries worldwide, its focus is very much on developing countries, where over 85 percent of UNICEF staff are stationed actively. UNICEF plays a major role in responding to emergencies, including natural disaste¬rs and conflicts. Rather than relying on UN funding, UNICEF generates its own revenue through voluntary donations. UNICEF Country Offices throughout East Asia and the Pacific raise funds for their programmes through a range of means, including donations, the sale of cards and gifts, and strategic partnerships with companies.
HOW IS UNICEF HELPING?
As the number of COVID-19 cases soars, so do the needs of children and their families. From delivering life-saving health supplies, to building water and hygiene facilities, to keeping girls and boys connected to education and protection, UNICEF is working to slow the spread of COVID-19 and minimize its impact on children worldwide. For more information please visit https://www.unicef.org/coronavirus/covid-19
Youtube’s mission is to give everyone a voice and show them the world and believes that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. Youtube’s values are based on four essential freedoms that define who we are. Freedom of Expression, Freedom of Information, Freedom of Opportunity and Freedom to Belong.
Youtube has over 2 Billion logged-in users visit each month and everyday people watch over a billion hours of video and generate billions of views. More than 70% of YouTube watch time comes from mobile devices. YouTube has launched local versions in more than 100 countries and users can navigate YouTube in a total of 80 different languages.
WebTVAsia is one of the biggest YouTube Multi-Channel Network companies with offices across the Asian region. The YouTube MCN manages more than 2500 of the top YouTube channels under its network and generates more than 5 billion monthly traffic on YouTube alone, across Asia with a combined reach exceeding 500 million.
WebTVAsia also organises 2 key annual events – Viral Fest Asia and WebTVAsia Awards which brings the 12 Asian regions (Malaysia, Thailand, Vietnam, Indonesia, Japan, Korea, Hong Kong, Taiwan, Philippines, Singapore, China and India) together in celebration through in a truly unique and memorable event. Artistes who have participated in these annual concerts include Rain, Girls’ Generation, Badshah, Son Tung M-TP, AKB48, Piko Taro, Exile the Second, Hyuna, Namewee, Chi Pu, Raditya Dika, Bhuvan Bam, Kim Domingo and many more. For more information please visit www.webtvasia.comGET TO KNOW US